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The Power of Short-Form Video Content: A Guide by Kino Collective

Updated: Apr 12

From TikTok videos to Instagram Reels and Youtube Shorts, short-form video content, typically lasting from a few seconds to a few minutes, has witnessed an exponential rise in popularity in recent years. According to a report by Cisco, video content is projected to account for 82% of global internet traffic by 2022, with short-form videos playing a significant role in this surge.

Let's talk about why it works.

Attention Span

Studies have shown that the average human attention span has decreased to just eight seconds, highlighting the need for concise and impactful content. (Source: Microsoft) Short-form videos convey a lot of information in a short amount of time, perfectly suited to attention spans of today.

Social Media Engagement

Short-form videos are highly shareable and generate more engagement on social media platforms. TikTok, a leading platform for short-form videos, boasts over 1 billion active users worldwide, with an average daily usage of 52 minutes per user. (Source: Oberlo)

Brand Recall

Short-form videos are instrumental in boosting brand recall and recognition. A study by Wyzowl found that 84% of consumers have been convinced to make a purchase after watching a brand's video.

Mobile Dominance

With the proliferation of smartphones, mobile-friendly content is paramount. Short-form videos are perfectly suited for mobile consumption, with 90% of users accessing social media platforms via mobile devices. (Source: Statista)

At Kino Collective, we're a bunch of young, social-media savvy creatives who specialise in creating short-form video content that captivates, informs, and inspires audiences.

We prioritise collaboration and communication, working closely with our clients to understand their objectives, vision, and target audience, ensuring that every video we create aligns with their brand identity and goals. Take a look at some short-form content we've created for our past clients!

If you're ready to create with us, drop us a message!

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